From one freelancer to another
I have worked with a lot of freelancers. After all, I am a freelancer too.
And since I have been in this business for over twenty years now, plus seven years as a business owner, I feel I have seen it all. The good, the bad, the ugly: relationships that became long and trustworthy; one-time partnerships that felt like kicking a dead horse for months; professionals that decided to move on mid-project without any notice.
These experiences don't make me an expert on anything, but, if you’re like me and ready to treat your clients as rockstars and benefit from repeat, loyal business, then I may have some tips for you. My perspective comes to you as a fellow freelancer, as a client, and as a project manager.
Stop making excuses
Look, I'm all for preserving your mental health. I am saying that because if you need a break, please take it. You are your own advocate and biggest fan; set your boundaries. However, your client must be informed and aware of your moves. After all, they hired you. Disappearing without any notice is not only unprofessional, but also disrespectful. Plus, chances are, you're creating a reputation in your field that will only hurt your future alliances.
Keep in mind that clients want to give their money to a company that values them.
Build up credibility
I know that the freelancer life sounds like a dream, right? More flexibility, 100% remote work, no strict schedule, no corporate obligations, doing things at our own pace. Still, the most valuable asset of a freelancer is their credibility, and it’s not unheard of for them to leave mid-project or move away without any explanation or communication. Please don't be that professional. Keep in mind that you lose out majorly by not responding.
Create a fair, happy professional relationship
Did someone recommend you? Is a project developed by you being showcased on a case study? Have you found your dream client thanks to someone's word of mouth? Consider giving back by offering a discount in a future project together, or recommend them to another client, or give them a nice public review on social media. No one is obligated to mention your name, so make sure you praise it accordingly and professionally when it happens.
In conclusion
To be honest, in the beginning, I was timid when it came to talking about money with my clients, for example. I was too nervous to raise my freelance rates until I started getting feedback from clients that it was difficult to find other professionals as reliable as I am.
Trust me, if you’re a high-quality service provider, clients who have the right budget will fork over good money to someone who’s dependable, responsive, and makes their job a whole lot easier.
PS.: I believe in the power of freelancing so much, that I created The Buzzing List , a free access spreadsheet with names and information about local talents for hire. Check it out, be part of it, and please share! The Buzzing List is free to be part of and my intention is to connect professionals to clients and vice-versa.