The holidays are just around the corner *cue the audible gasp*
We are already working on clients’ content for Christmas!
I know this year has been overwhelming for all of us business owners. However, it’s up to us to make sure our audiences and prospects notice our products and service, right? Unless you have a super cool hive of bees managing your marketing needs (wink, wink).
Anyway, dragging your feet about creating an efficient social media strategy will only make it worse; keep in mind that this year, more than ever, your social media is the new window shopping during the holiday season. To give you an idea about how social media might be your best (and cheapest) way to advertise your business, check out this article. “More people now use social media than do not.”
Need some quick actions to prepare your social media for the new way shoppers will browse around? We got you covered, honey. We have some tips for pre-holiday ad prepping.
Keep it stress-free: save now to invest in ads during the peak of the season. Also, the marketplace gets busy that time of year, and some platforms may take longer to approve your ads than normal. Have them approved ahead of time.
Keep it simple: You can start by making a post and captioning it with “DM me to buy!” That’s it. Really. Already familiar with the #instalife? Step up your selling game by creating Instagram shoppable posts and an active DM service, in case of questions about products or services you offer.
Keep it consistent: make sure that profiles, branding, tone of voice, imagery, and business hours--everything in your channels--are up to date and ready to accommodate the demand of visitors you might receive. A quick reminder that a brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand.
Keep it ready to go: batch your social media material specifically for that time of the year. Imagery, videos, quotes, graphic templates, engaging captions, hashtags. Batching your Instagram work ensures it’s done and out of the way.
Keep it timely: when you should start? NOW! During the Holidays, you’ve got more on your plate than usual (business, life, weird year). When that happens, social media is one of the first things to go. You can’t afford to let that happen, not in 2020.
There is so much more than can be done, but don't stress. From now to the end of the year, we will share some cool tricks to make sure your social media flows. This hive is buzzing hard!
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Your PostingBee Team